25 years. That’s how long I have been employed by European based industrial manufacturers — but responsible for sales and marketing in the United States. I thinking about writing a short book or blog that would help small companies that are considering opening up sales operations here.
What do you think? Anyone interested? Shoot me some feedback! Which ones topics below are the best and what should be added?
* Don’t Drive your Customers Crazy with Lack of Documentation
* Yes, Approvals are Expensive and a Pain
* No, Customers Won’t Wait
* Management Negativity is Really Bad Karma Here
* Create Hierarchical Structures Very Very Carefully
* Email Manifestos Never Work
* Meetings don’t have to be Marathons
* Yep, Everything Seems More Expensive than it Should Be
* Country Manager sounds Strange and Doesn’t Help
* Reducing Sales Friction Is Job #1
* Channels and Customers Are Different, From Each Other and from Where you are From
